Filed under:
Marketing/Advertising,
Videos,
Crossover,
Hyundai
There's a surprisingly long and storied history of automakers creating
suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from
Audi,
Citroën,
General Motors and
Volkswagen, all pasted down
below, as proof.
It seems somebody at
Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers including an official statement from Hyundai. After that, we suggest
reading this piece from our friends at
AOL Autos to see how deeply such thoughtless advertisements can affect people.
Continue reading Hyundai in hot water over suicide-themed commercial
Hyundai in hot water over suicide-themed commercial originally appeared on
Autoblog on Thu, 25 Apr 2013 16:27:00 EST. Please see our
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15-06-2013, 01:00 PM
