Hyundai in hot water over suicide-themed commercial
 

Filed under: Marketing/Advertising, Videos, Crossover, Hyundai

http://www.blogcdn.com/www.autoblog....suicide-ad.png

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.

It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.

Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers including an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.Continue reading Hyundai in hot water over suicide-themed commercial

Hyundai in hot water over suicide-themed commercial originally appeared on Autoblog on Thu, 25 Apr 2013 16:27:00 EST. Please see our terms for use of feeds.



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