Filed under: Kia, Celebrities
I'm from Cleveland and the city will stop doing whatever it's doing tonight at 8PM EST to watch the Cavs take on the Atlanta Hawks in Game 1 - Round 2 of the team's 2009 NBA Playoff run. Yesterday's news that LeBron James won the league MVP award added yet another nugget of pride to an already large pile of pride nuggets assembled by our beloved Cavaliers this season. Along with a super spiffy trophy that will look great on his mantel, James was also given a brand new Borrego SUV by Kia, sponsor of the MVP award and an NBA partner.
As it turns out, NBA MVP winners always get a free car, and they always turn around and immediately give it away. Some players have endorsement deals with automakers, so the league usually asks what charity they'd like to donate their prize to beforehand. Both James and this year's Defensive Player of the Year, Orlando's Dwight Howard, don't have any auto endorsement deals, but that didn't stop them from tossing the keys to their favorite charity. Howard gave his car to the Orlando Day Nursery and James donated his Borrego to the Akron Urban League. Don't cry for The King, though. He arrived amidst a police escort to the MVP award ceremony, which he requested be held at his alma mater - St. Vincent-St. Mary High School in Akron, in his custom Ferrari with vanity plates that read "W1TNES".
[Source:
Kicking Tires,
ESPN]
LeBron James gets free Kia for being NBA MVP, gives it away originally appeared on Autoblog on Tue, 05 May 2009 18:19:00 EST. Please see our terms for use of feeds.
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06-05-2009, 01:30 AM
