Opinion: VW webisodes with SNL's Bill Hader go awry [w/videos]

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Filed under: Marketing/Advertising, Videos, Volkswagen

Bill Hader and the Volkswagen Jetta - Click above to watch the videos after the break

If you have watched Saturday Night Live the last couple of years, you may share my opinion that the only things truly funny is Weekend Update, when cast members do a really good parody of real people like Sarah Palin, Barack Obama and the like, or when the cast produces

video set-pieces

beforehand.

When the show goes into original sketches, it can be a long hard, painful, unfunny slog. And this brings me to a new set of video webisodes produced by Volkswagen and ad agency Deutsch/LA starring SNL cast-member Bill Hader.

Webisodes are an increasingly common and important marketing tool used by companies, especially automakers. Ford has especially been making wide use of them as it seeks to be king of social media. The thinking goes like this: We are limited to 30-second and 60-second ads on TV because of cost, but why not get jiggier with longer-form pieces on the net where we don't have to pay for time.

The best of this medium remains BMW's

The Hire

series of web films.

Click here to continue reading how VW went wrong.Continue reading Opinion: VW webisodes with SNL's Bill Hader go awry [w/videos]

Opinion: VW webisodes with SNL's Bill Hader go awry [w/videos] originally appeared on Autoblog on Fri, 07 Jan 2011 19:58:00 EST. Please see our terms for use of feeds.



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