Lexus Safety Experience: Enthusiast knowledge made common

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Filed under: Etc., Safety, Lexus, Toyota, Luxury

Lexus Safety Experience - Click above for high-res image gallery

You're an auto enthusiast. You know what all the acronyms on the buttons around your dash stand for. You understand that braking power can beat engine power 99% of the time. That feeling you get from activating the anti-lock braking system? It's not "scary" and you know you should keep your foot down. The problem is that the average driver or new-car shopper is not an enthusiast. Lexus knows this and it has created an event to help educate its salesmen around the country, who in turn can better explain the safety systems available on the cars in the showroom.



The Lexus Safety Experience is a half-day event that highlights the safety tech fitted to most Lexus vehicles (some 2010 models and all 2011s). In short, it decodes the aforementioned acronym alphabet soup and then demonstrates exactly what each one does. What does VSC stand for? What is TRAC and VDIM? Is EBD something I should get tested for?



Answers: Vehicle Stability Control. Traction Control Activity Area and Vehicle Dynamics Integrated Management. No, it means Electronic Brake-Force Distribution.



The terms might be foreign concepts to many of its customers, but Lexus is trying to change that. Not by telling its sales force what everything means - by showing them.

Gallery: Lexus Safety Experience

Photos by Drew Phillips/Copyright 2010 (C)2010 Weblogs, Inc.

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Lexus Safety Experience: Enthusiast knowledge made common originally appeared on Autoblog on Sat, 09 Oct 2010 09:33:00 EST. Please see our terms for use of feeds.

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