Volkswagen's latest tasty treat? Ketchup.

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Volkswagen ketchup at the 2010 Techno Classica - Click above for high-res image gallery

Volkswagen will bring a number of creations to this year's Techno Classica in Essen. While fans of the people's automaker will get a treat when the company dusts off cars like the Paris-Dakar-winning Iltis, the Tarek and Type 181, the company also plans to turn out another surprise - ketchup. VW will sell a total of 1,000 bottles of Volkswagen Classic Ketchup to commemorate the 40th anniversary of the creation of Volkswagen Spiced Ketchup.

Didn't know the company was into condiments? Neither did we. As the story goes, VW created its special sauce as a compliment to its unique curry sausage(!), and the ketchup features a thicker consistency and a special flavor compared to your run-of-the-mill Heinz. VW started bottling the stuff en masse in 1997, and it sold 20,000 units the first year. Since then, the ketchup sales have only gotten stronger, and last year, VW sold 425,000 bottles.

The stuff that'll be available at Techno Classica is based on the original recipe, which means it'll be quite a bit tamer compared to the current formula. Is anyone else craving Freedom Fries?


Gallery: VW at the 2010 Techno Classica


[Source: Volkswagen]Continue reading Volkswagen's latest tasty treat? Ketchup.
Volkswagen's latest tasty treat? Ketchup. originally appeared on Autoblog on Sat, 10 Apr 2010 12:07:00 EST. Please see our terms for use of feeds.


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