NHTSA announces 2009 fatalities lowest since 1954, continue downward trend

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Filed under: Government/Legal, Safety

Safety doesn't sell cars. At least that's what Detroit executives walked around saying back in the 1950s, 1960s and 1970s. The whole of them were convinced that if you even mentioned the word "safety" in a marketing campaign it would imply that cars were unsafe. In fact, it took a crusader like Ralph Nader to stand up to the auto industry and say enough with the death traps, like he did when he published his infamous Unsafe at Any Speed (only one chapter is about the Corvair!) in 1965. Like him or loathe, if you've walked away from a serious car accident in the last forty or so years, you probably owe him.



And it looks like many more of us have been walking away from car accidents lately. According to a new report from The National Highway Traffic Safety Administration, the death rate for calendar 2009 plummeted by a frankly significant 8.9-percent from 2008. 33,963 Americans were killed on our roads last year, as opposed to the 37,261 people that perished in 2008. Still terrible, but much, much better. In fact, 2009's fatality rate (measured with the totally morbid metric, "death per mile") is actually the lowest such rate since 1954. Were cars safer back then? No, not even kinda sorta. It's just that a much smaller percentage of the population drove back then. The Interstate system was still two years off, so road trips were rare and mostly for truckers and beatniks.



Why the drop in the death rate? Many factors. Cars are getting safer. More air bags, crumple zones, better construction techniques, stability control, better tire technology - all of it is adding up to help prevent accidents, or at least make them more survivable. Also, campaigns like "Click It or Ticket" have increased seatbelt usage, and cops nationwide are cracking down harder than ever on drunk drivers. However, there's one other reason the death rate fell so far in 2009: people drove less. Meaning that if our economy recovers and we start driving more, the death rate could - and probably will - increase. Make the jump to read the press release.



[Source: NHTSA | Image: Bantam Dell Publishing Group]

Continue reading NHTSA announces 2009 fatalities lowest since 1954, continue downward trend

NHTSA announces 2009 fatalities lowest since 1954, continue downward trend originally appeared on Autoblog on Thu, 11 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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