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Hyundai
In the near future, almost no matter where you're at in the world - whether in Mexico or France - you may not be able to tell an immediate difference between
Hyundai dealers. The Korean brand plans to remove some of the diversity from its showrooms in favor of a unified design everywhere outside of the US by about 2020.
The plan is called the Global Dealership Space Identity, and the end result features a modern, open showroom with floor-to-ceiling glass to look in and a bronze-colored roof section (pictured above). The goal of the unified design "is to strengthen our Modern Premium brand consistency across all dealerships, proving premium emotional experiences related to our brand and increase interaction with customers," said Hyundai spokesperson Sookjin Hwang to
Autoblog via email.
The ball is already rolling on the plan with the cues being implemented at new dealers in Mexico and about 42 other showrooms worldwide.
In the future even Canada may use it, according to
Automotive News. "Hyundai Motor plans to fully implement the new identity worldwide within five years (2014~2018). The exact timing for each country will be different."
The one place that GDSI won't be blanketing every showroom anytime soon will be the US. According to
Automotive News, Hyundai only instituted its blue and silver color scheme for dealerships here about four years ago. Forcing another change would likely result in a revolt complete with torches and pitchforks. Although, the company may open a few new stores with the GDSI look in the US just as a pilot program.
Hyundai dealerships getting global makeover originally appeared on
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16-08-2014, 04:50 PM
