Filed under:
Marketing/Advertising,
Crossover,
Hyundai,
TV/Movies,
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In case you somehow missed it,
Hyundai has enjoyed a long and fruitful relationship with
The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of
Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green
Hyundai Tucson, a staple vehicle for the crew of survivors, but the
relationship between manufacturer and show goes far beyond that. There's a whole line of
Zombie Survival Machines, as well as a
special-edition production model (shown above). Heck, even Hyundai's post-
LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department?
Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to
Ward's and have a look.
Hyundai's zombie obsession is just good business originally appeared on
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08-07-2014, 08:40 AM
