Peugeot reveals new Chinese-market 408 at Beijing Motor Show

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Filed under: Sedan, China, Peugeot, Beijing Motor Show



Peugeot might not market in the United States - although according to our compatriots at Edmunds, that may be about to change - but don't think that it doesn't export out of Europe. In fact, together with its Citroën subsidiary, Peugeot SA is among the top ten automakers in the world. China is one of its most vital markets, one where it consistently turns a profit. And reflecting the importance of the Chinese market, Peugeot has rolled in to the Beijing Motor Show with several new debuts.

Aside from launching the new 2008 crossover and RCZ R in China for the first time - to say nothing of the new Citroëns debuting at the same show - Peugeot has created the Exalt concept sedan for the Beijing expo and also revealed its new 408 sedan. Slotting, as you might have guessed, in between the 308 hatchback and the 508 flagship, the 408 is a C-segment sedan designed specifically for the Chinese market but will, like its predecessor, likely find its way into other developing markets like Russia and South America in the near future as well.

Built as part of a joint venture with DongFeng, the new 408 rides on a 107-inch wheelbase to make it marginally longer than the model it replaces. Power comes from a 1.6-liter turbo four with direct injection and stop/start ignition, full LED headlamps, automatic parking system, blind-spot detection and more. It also moves the lion badge from the hood onto the grille, marking what could be a new trend for the French brand. Designed as the first car for a 30-year-old urban dweller, the new 408 promises to give Peugeot an even bigger slice of a pie that's estimated at 1.4 million vehicles strong each year. Read more in the press release below.Continue reading Peugeot reveals new Chinese-market 408 at Beijing Motor Show

Peugeot reveals new Chinese-market 408 at Beijing Motor Show originally appeared on Autoblog on Mon, 21 Apr 2014 09:00:00 EST. Please see our terms for use of feeds.



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