REPORT: Chrysler to display at Fiat booth in Frankfurt

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Filed under: Frankfurt Motor Show, Marketing/Advertising, Chrysler, Fiat

Chrysler Deputy CEO Jim Press arrives on stage at the 2009 New York Auto Show in a Fiat 500

Ever since the deal for Fiat to effectively take control of the troubled Chrysler group took effect, we've harbored a lot of questions over how the two companies would interact. With Fiat CEO Sergio Marchionne taking the big office in Auburn Hills, some speculated that the two automakers would, in essence, merge, while others looked to Nissan and Renault chief exec Carlos Ghosn as a potential example - that is, keeping the two companies allied but run separately. Well, we may have our first glimpse at the answer with reports that the two automakers will be displaying together as one unit at next month's upcoming Frankfurt Motor Show.

Both Chrysler and Fiat have a history of making big splashes at auto shows, and Frankfurt will be the first major car expo since the alliance was reached. Chrysler, for the most part, has kept a low profile since emerging from bankruptcy two months ago. And according to the latest reports, Chrysler will be limited to a section of the Fiat stand. Whatever approach Marchionne takes towards his two charges in Frankfurt, you can bet everyone will be taking notice.

[Source: The Detroit Bureau]

REPORT: Chrysler to display at Fiat booth in Frankfurt originally appeared on Autoblog on Thu, 27 Aug 2009 08:30:00 EST. Please see our terms for use of feeds.

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