VIDEO: What goes into German engineering - Audi's TechDay Quality

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Audi's TechDay Quality philosophy -- Click above to watch video

Why are German luxury cars so expensive? Because of German engineering. And what is this whole "German engineering" thing all about? That's the question Audi tries to explain once a year when it takes outsiders through its quality processes during its factory TechDay.

According to the Audi, the automaker's three main tenets are Value, Precision, and Fascination, and they all add up to Quality. This encompasses processes that go into making processes like reworking the fit of the gas tank cap to adjust for parallax error, using a scanning electron microscope for surface analysis, and an olfactory team to make sure things like leather smell right.

The video shows you what Audi does to get you that quality... and frankly, it looks like a lot more fun than the engineering bits. You can see the video and read a Joycean-length string of press releases after the jump. A host of high-res photos, including more shots of the A5 Sportback, are in the gallery below.

Gallery: Audi TechDay Quality 2009

[Source: Auto Scout (translated) via German Car Blog]

Continue reading VIDEO: What goes into German engineering - Audi's TechDay Quality

VIDEO: What goes into German engineering - Audi's TechDay Quality originally appeared on Autoblog on Sun, 05 Jul 2009 16:11:00 EST. Please see our terms for use of feeds.

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