Filed under:
Marketing/Advertising,
Videos,
Hatchback,
Peugeot,
South America
To advertise the
Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the
Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.
The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for
Partizan, and was edited by Mr.
Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it
below.
Continue reading Peugeot ad returns Wacky Races to TV
Peugeot ad returns Wacky Races to TV originally appeared on
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15-06-2013, 01:00 PM
