Peugeot ad returns Wacky Races to TV
 

Filed under: Marketing/Advertising, Videos, Hatchback, Peugeot, South America

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To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.

The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.Continue reading Peugeot ad returns Wacky Races to TV

Peugeot ad returns Wacky Races to TV originally appeared on Autoblog on Fri, 31 May 2013 19:59:00 EST. Please see our terms for use of feeds.



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