VW's Seat unit needs to double its sales if it wants to survive

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Filed under: Earnings/Financials, Plants/Manufacturing, Volkswagen, SEAT, Europe

Almost four years ago Seat got a new CEO, James Muir, tasked with the job of creating a sustainably profitable division out of Volkswagen's Spanish brand. Three years ago Volkswagen CEO Martin Winterkorn publicly explained that the home of the Ibiza was getting its last chance, but Muir and a healthy shot of new investment and new product worked like a trick: 18 months later Winterkorn publicly stated his pleasure at Seat's continuing turnaround, and earlier this month Muir was talking up the brand's increased sales in the UK and Germany.VW's Seat unit needs to double its sales if it wants to survive originally appeared on Autoblog on Tue, 26 Mar 2013 08:31:00 EST. Please see our terms for use of feeds.



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