Filed under: Videos, BMW, Buick, Chevrolet, Design/Style
Just the other day, we told you about
how Lincoln isn't really a luxury brand, according to Ford's head design man,
J Mays. His argument was that
Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the
MKZ is beginning to change that. Now, we have this video from
Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using
BMW (Angel Eyes) and
Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as
Chevrolet has done on the new
Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full
video below for an interesting dive into what these styling features mean to their individual brands.
Continue reading The importance of Angel Eyes, Ventiports and four round taillights
The importance of Angel Eyes, Ventiports and four round taillights originally appeared on Autoblog on Sun, 01 Sep 2013 13:00:00 EST. Please see our terms for use of feeds.
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