Filed under:
Car Buying,
Marketing/Advertising,
Dodge,
Hyundai
What's not to love about crowdsourcing? This idea, after all, has given us
Kickstarter as well
Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both
Dodge and
Hyundai have used "crowd-funding" recently, and while
Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website
Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the
Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a
Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.
Dodge, Hyundai crowdsourced-funding sites deemed successes originally appeared on
Autoblog on Wed, 05 Jun 2013 10:29:00 EST. Please see our
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15-06-2013, 01:00 PM
