VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players
 

Filed under: Europe, Marketing/Advertising, Videos, Volkswagen
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VW's Fun Theory project, with its European ad agency DDB, takes on a third task to show that you can get more people to do the right thing if you make it fun. This time it's bottle recycling, and the tool used is a bin fitted with an arcade scoreboard. After a "player" presses start, lights flash above any of the six holes in the bin and the recycler collects points for putting a bottle in the correct opening. It's the same theory as whack-a-mole but with glass bottles.

Just as the other Fun Theory demonstrations with the bottomless garbage can and the piano steps, people flocked to the Bottle Bank Arcade: it was used 50 times more than the plain green bin sitting nearby. Put a scoreboard on something and all of a sudden people will celebrate doing anything - when's the last time you saw a grown man shaking his fist over throwing away a bottle? Follow the jump to see for yourself.

[Source: YouTube]Continue reading VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players
VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players originally appeared on Autoblog on Mon, 19 Oct 2009 11:31:00 EST. Please see our terms for use of feeds.


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