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VW Fun Theory Part 3, Bottle Bank Arcade -- Click above to watch video
VW's Fun Theory project, with its European ad agency DDB, takes on a third task to show that you can get more people to do the right thing if you make it fun. This time it's bottle recycling, and the tool used is a bin fitted with an arcade scoreboard. After a "player" presses start, lights flash above any of the six holes in the bin and the recycler collects points for putting a bottle in the correct opening. It's the same theory as whack-a-mole but with glass bottles.
Just as the other Fun Theory demonstrations with the
bottomless garbage can and the
piano steps, people flocked to the Bottle Bank Arcade: it was used 50 times more than the plain green bin sitting nearby. Put a scoreboard on something and all of a sudden people will celebrate doing anything - when's the last time you saw a grown man shaking his fist over throwing away a bottle?
Follow the jump to see for yourself.
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Continue reading VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players
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19-10-2009, 06:50 PM
