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Sedan,
Volkswagen,
Luxury
Since its ignominious departure from the US car market in 2006, there have been any number of on-again/off-again rumors about the
Volkswagen Phaeton returning to our shores. With that said, VW's aggressive goals in terms of worldwide sales dominance would seem to countenance all manner of new product; taking a second stab at a halo-luxury car for the US, included.
At least that's the gist of a new report from
Bloomberg, which dangles the idea of a new Phaeton potentially being "shown to US consumers in January," or just in time for the 2014
Detroit Auto Show.
Short on specifics and citations, the
Bloomberg report seems to rely on the expansionist behavior of VW as a whole over the last few years, and a few statements of positivity from VW CEO
Martin Winterkorn. The publication quotes Winterkorn as saying, "A brand as large as
Volkswagen needs a halo project in the upscale segment."
Bloomberg also states that Winterkorn was "confirming" the Phaeton's return to the US.
The supposedly Detroit-bound Phaeton demonstrator could come in concept form, as a way of better judging public reaction to the reintroduction of the sedan. Pending a greenlight, the next-gen Phaeton is likely to share architecture with the
Audi A8, with the potential good for a hybrid version, as well.
VW Phaeton coming back to US, could be revealed in Detroit originally appeared on
Autoblog on Wed, 17 Jul 2013 16:00:00 EST. Please see our
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