Citroen marks 90th anniversary with new logo

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Filed under: Marketing/Advertising, Citroen
Coinciding with its 90th anniversary, Citroen is revamping its image. The new logo you see here was created by the French automaker's design and marketing departments in consultation with branding consultancy Landor. The same trademark chevrons that have always been the hallmark of Citroen's brand identity stay on duty, but in a softer form, unframed and with a three-dimensional look that's accompanied by a revised text in a deeper shade of red. But if you're thinking a new logo is all Citroen's got up its sleeves, think again and have another look at the DS3 Inside concept that will spearhead the company's new premium line at the upcoming Geneva Motor Show next month.

Check out the galleries below for a look back on Citroens of yesteryear and future models.

Gallery: Citroen 2CV


Gallery: Citroen C-Cactus Concept


Gallery: Citroen C5 Airscape Concept


Gallery: Citroen DS3 Inside Concept


Gallery: Citroen DS


Gallery: Paris 2008: Citroen Hypnos concept

Citroen marks 90th anniversary with new logo originally appeared on Autoblog on Thu, 12 Feb 2009 06:58:00 EST. Please see our terms for use of feeds.


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