Filed under: China, Buick, GM
2009 Buick Regal (China Spec) - click above for high-res image gallery
It took General Motors eight years to sell one million Buicks in China, but the second million came in only three. Brisk auto sales in the land of the Great Wall are part of the reason for the increase, but the General has also stepped up its product lineup with new offerings, including the Regal, LaCrosse, and Park Avenue. Shanghai GM's two-millionth Buick was a red Regal, delivered to a customer in the southern city of Guangzhou.
While those vehicles have brought some high-end class to GM Shanghai's Buick operation, they haven't come close to the success of the smaller Excelle. Shanghai GM has sold 900,000 copies of the Excelle sedan, hatch, and wagon since 2003, and sales are still going strong with 94,000 units moved in the first five months of 2009.
While Buick has struggled as a brand here in the States, the marquee has enjoyed blockbuster success in China. Buick was a smash success in China in the 1930s, as provincial presidents and emperors chose the brand over more austere offerings from the likes of Rolls-Royce and Mercedes-Benz, and it appears some of that goodwill has been projected into modern times.
Continue reading GM hits two million Buick sales in China
GM hits two million Buick sales in China originally appeared on Autoblog on Mon, 22 Jun 2009 18:34:00 EST. Please see our terms for use of feeds.
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23-06-2009, 02:10 AM
