Mercedes-Benz named UK’s No.1 Superbrand

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We’re proud to announce that Mercedes-Benz has been named the UK’s number one Consumer Superbrand for 2011.

Remarkably, it’s the first time in five years that the title has not gone to either Microsoft or Google. The number two spot went to luxury watch brand Rolex whilst BMW and Jaguar languish in 7th and 10th place respectively.

Now in its 12th year, the annual Consumer Superbrands survey has become a key barometer of the strength of brands across a wide variety of sectors. The results are based on independent research by The Centre for Brand Analysis, which analysed the views of over 2,000 members of the British public.

“Winning the Superbrands survey is very special for Mercedes-Benz,” said Wilfried Steffen, President and CEO Mercedes-Benz UK, “and I am delighted that we’ve achieved the coveted number one spot in our 125th year. Everybody in the company is absolutely committed to delivering exceptional levels of customer service, and this survey result shows that these efforts are paying off, because the British public voted for us.”

Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre for Brand Analysis comments: “Mercedes-Benz has had a consistently strong performance over the last five years having been in the top ten since 2006, so it’s great to see the brand finally come out on top especially in their 125th anniversary year.”

When voting on the brands, both the expert council and the consumers consider the following definition: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over other brands, which (consciously or sub-consciously) customers want and recognise.”