Filed under:
China,
Hatchback,
Buick,
Opel
General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like
Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as
Opel in Europe and
Buick in the United States and China.
What we know here as the
Buick Regal is sold overseas as the
Opel Insignia. Our
Encore is their
Mokka.
Verano?
Astra sedan. But one thing we don't get here is the
Opel Adam. The diminutive city car is GM's take on the
Mini Cooper,
Fiat 500,
Citroën DS3 et al. Launched at the 2012
Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the
Ferrari Enzo). But while it's sold, like most Opels, in the UK as a
Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?
Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines - according to
CarNewsChina.com - to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.
After driving from Europe across Asia to sell in China - picking up a Buick badge along the way - is the Adam any more likely to then cross the ocean to American showrooms? Hardly. But at least buyers in China will have the option.
Buick Adam a reality after all... but only in China originally appeared on
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12-03-2014, 01:50 PM
