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Marketing/Advertising,
Hyundai
Hyundai won
several awards for its 2009 marketing efforts, in large part on the basis of its
Hyundai Assurance program. The program began as a way to get reluctant customers back into showrooms to at least
consider buying a new car in spite of the fact that many people were justifiably terrified of losing their jobs. By promising to take back a car if a customer lost their income, they managed to keep sales going while other companies were tanking.
That program has been extended to at least the end of 2010 and Hyundai is now adding free roadside assistance to the mix. The Korean automaker has already been offering a fully transferable five year full vehicle warranty and will now offer help to customers who can't make it back to the dealership. The program offers the usual suite of assistance that you would get from AAA including lockout aid, flat tire replacement, towing, jump starts and bringing you some gas if you run out. The roadside assistance is free for five years.
[Source: Hyundai]
Continue reading Hyundai extends and expands Assurance program for 2010
Hyundai extends and expands Assurance program for 2010 originally appeared on
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31-12-2009, 04:30 AM
