Video: The ridiculous heights automakers like VW go to launch a new car

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Filed under: Sedan, Marketing/Advertising, Volkswagen

2011 Volkswagen Jetta being hoisted into launch position - Click above to watch video after the jump

It's said, by America's postmen at least, that nothing will stop them from delivering your mail. Comparable dedication is found in carmakers, who will do everything that time, city permits and bagfuls of money will allow in order to put on a good show for the press.

Case in point: The 2011 Jetta launch is still going on in San Francisco right now, and to create the right impact, Volkswagen put a Jetta on the fourth floor of the St. Regis hotel. It took halting a few lanes of traffic and a ol' big crane to make it happen, but nothing succeeds like excess, right? Maybe next time the can do like Porsche did with the Panamera and just use the elevator... Follow the jump for the video.


Gallery: 2011 Volkswagen Jetta: First Drive



Photos by Damon Lavrinc / Copyright (C)2010 AOL

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Video: The ridiculous heights automakers like VW go to launch a new car originally appeared on Autoblog on Mon, 26 Jul 2010 18:29:00 EST. Please see our terms for use of feeds.

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