اخبار سيارات BMW لسنه 2011

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Filed under: Videos, BMW

BMW tests its vehicles in the heat of Death Valley - Click above to watch video after the jump

BMW runs its vehicles through some extreme environments, and it's all in the name of research. One of its (and nearly every other automaker's) favorite stomping grounds is, quite literally, a hot spot. Death Valley, California is one of the hottest places on the planet, and the German automaker comes here to subject its vehicles to temperatures that can exceed 130 degrees Fahrenheit.



This year, the BMW team has decided to capture their efforts on video. In the process, it seems they've also beat U.S.-based spy photographers to the punch by showing glimpses of what appears to be a 2012 3 Series wearing blacked-out camouflage. Click past the jump to see BMW's newest development cars out testing in the scorching heat.



[Source:

YouTube

via BMW Blog]

Continue reading Video: BMW shows off Death Valley testing, 2012 3 Series on display?

Video: BMW shows off Death Valley testing, 2012 3 Series on display? originally appeared on Autoblog on Fri, 25 Mar 2011 17:01:00 EST. Please see our terms for use of feeds.

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Filed under: Coupe, Sedan, BMW, Rumormill

BMW 6 Series Gran Coupé concept - Click above for high-res image gallery

We've heard a few times that BMW is working on a 3 Series Gran Turismo, but a rumor floated at Germany's Auto Motor und Sport claims the GT may instead be an all-new 4 Series. If true, BMW Blog says that a 4 Series could be offered as a four-door coupe that would help BMW compete with offerings like the A5 Sportback. The move would also enable BMW to offer a more stylish vehicle that slots well below the 6 Series in price while still demanding a premium over the 3 Series. And keep in mind that BMW has already green-lit the 6 Series Gran Coupe, which will feature two-door styling and four physical doors when it arrives in 2012.



Given that Audi has feverishly expanded its lineup the past few years, we wouldn't blame BMW for countering with a 4 Series, but this is the first we've heard of it, so we'll keep this one squarely in the rumormill category for now.



[Source: BMW Blog]

Rumormill: BMW 3 Series GT could actually be new 4 Series originally appeared on Autoblog on Sun, 27 Mar 2011 15:35:00 EST. Please see our terms for use of feeds.

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Filed under: Concept Cars, Europe, Plants/Manufacturing, Technology, Videos, BMW

BMW Plant Zero skunkworks - Click above to watch video after the jump

In the heart of Munich, hidden away from public view by corporate headquarters, is a factory that builds and develops BMW's prototypes, concept cars and test mules. The factory is a small operation, and, according to BMW, it was the first of its kind in the auto industry and continues to be one step ahead.



The plant serves not only as a site to build prototypes and test mules, but as a center to develop manufacturing methods for new models, and make sure tooling for upcoming models fit together just so. That purpose is served by one of the coolest parts of the skunkworks: a prototype milled from a solid block of aluminum. The company is mum on what the one-piece prototype represents, but just the fact that it exists is good enough for us.



The plant's other key function is the rapid development of parts as cars are being tested. If something breaks on a mule or BMW decides it's not up to snuff, Plant Zero can turn around a redesign piece in as little as three days. According to the plant manager, that's possible even with aluminum parts.



To see more of BMW's secret development center, check out the video after the jump. Thanks to all for the tips!



[Source: BMW via

YouTube

]

Continue reading Video: BMW gives sneak peak into Plant Zero skunkworks

Video: BMW gives sneak peak into Plant Zero skunkworks originally appeared on Autoblog on Mon, 28 Mar 2011 11:31:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, BMW

BMW of North America is beginning a review for its $150 million U.S. ad account, the company said on Monday. The decision comes after a tumultuous six months for the company, having lost its long-time marketing executive, Jack Pitney,to a tragic accident last October and then parting with its former agency last Fall.



BMW is in the midst of an aggressive product onslaught in the next two years as the Munich-based company is trying to grow its business globally, as well as in the States.



The company had used GSD&M, an Austin, Texas-based ad shop until last November. Since then, it has been getting ad work from Kirshenbaum, Bond Senecal + Partners, NY, which created BMW's Super Bowl ads this year. Kirshenbaum had been the runner-up to GSD&M when BMW last reviewed its ad account in 2005, and had been doing the company's CRM work the last five years as well.



BMW's ad work has been the subject of much chatter and even controversy in the last year or so as the company played down its long-running "Ultimate Driving Machine" positioning in favor of a "Joy of Driving" idea. The "Joy," positioning is closer to the BMW brand strategy around the world, as the idea translates into most languages. "Ultimate Driving Machine" apparently doesn't translate into most languages.



BMW sales are holding up in the recession. The company was the number-two luxe brand in 2010, just ahead of Mercedes-Benz and just behind Lexus. But the company has been spending more on price discounts channeled into lease deals and financing discounts.



There are a number of ad shops likely to get a look: Kirshenbaum, Bond Senecal to retain it; The Martin Agency, Richmond, Va.; BBDO, NY (Creative chief David Lubars was creative director at Fallon Worldwide when that agency had the business and created BMW Films, among other great work for the carmaker); Crispin Porter + Bogusky, Miami; and Publicis, NY.

BMW shopping for a new ad agency. Oh, Joy! originally appeared on Autoblog on Tue, 29 Mar 2011 16:32:00 EST. Please see our terms for use of feeds.

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