Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country?

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Filed under: Marketing/Advertising, Hyundai, Lifestyle

Hyundai gas promotion traffic - Click above for high-res image gallery

Well, imagine that. People like cheap gas. Enough, in fact, that they're willing to line up in droves just for the privilege of filling up their tanks. As if you needed further proof of this unfailing truth, here are the pictures to prove it. As part of its new Hyundai Assurance Gas Lock promotion, the Korean automaker ran an unannounced campaign in New York, Chicago and Los Angeles where consumers could purchase gas for just $1.49 per gallon.

The catch? There was just one location in each cities where the program was in effect and the location was kept secret until an hour before the promotion began. In a nod to modern social media users, Hyundai sent the information to its Twitter followers (@hyundainews) just before local radio stations announced the promotion city-wide about an hour before it started. Predictably, a mad rush to each location ensued. Nice little PR stunt, no?

Click past the break for the press release and check out the images of the madness shot on location at the Horace Harding BP gas station in New York. Similar scenes were reported in Chicago and LA.


Gallery: Hyundai gas promotion traffic

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Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country? originally appeared on Autoblog on Wed, 01 Jul 2009 18:58:00 EST. Please see our terms for use of feeds.


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