Great Wall cars headed to Europe in 2010

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Filed under: China, Europe, UK

Great Wall Phenom Concept -- Click above for high-res image

Not to be deterred by the woes and recent fate of Brilliance -- or perhaps, having learned from it -- vehicles from Great Wall, the Chinese automaker, will be imported to Europe next year by the UK-based I.M. Group. Brilliance, you might remember, suffered a disastrous couple of crash tests that doomed the company's chances pretty much everywhere. Even after it rebounded with a much improved design, people couldn't un-see and un-remember the catastrophe that was the BS6, and the company's German importer went under.



I.M. Group already imports Subaru, Isuzu, and Daihatsu. That not only gives it some of the best experience possible in bringing Asian cars to Europe, that means it isn't solely reliant on Great Wall to be a success. As well, I.M. is starting with Eastern Europe, planning imports to Estonia, Latvia and Lithuania first, with further expansion planned for 2011.



We'll say for the record that if Great Wall builds the Phenom Concept (pictured) as is, and the car gets a good crash rating, we'd have absolutely no problem giving it a try. Even with a that grille. You can read the I.M. Group's release after the jump.



[Source: I.M. Group]

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Great Wall cars headed to Europe in 2010 originally appeared on Autoblog on Sun, 20 Dec 2009 12:36:00 EST. Please see our terms for use of feeds.

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