Filed under: Coupe, Performance, SUV, Crossover, BMW, Australia, Luxury
BMW is preparing to exploit its latest market niche - those that find themselves unable to choose between the
3 Series,
4 Series and
X3 - with the
X4. If you're looking for an M product, though, you'll remain limited to the 3 and 4 Series. BMW's Bernhard Ederer, at the Australian launch of the
X5, told
Car Advice he wouldn't "bet on it," when asked about a hotter X4.
Oddly, Ederer's reasoning, according to the Aussies, is out of concern for the
X6 M, whose sales the X4 M would apparently cannibalize. That's like saying the
M3 doesn't make sense because it will cannibalize
M5 sales - the logic just doesn't really hold up. "The question is what customers are we talking to? And are we talking to someone that is willing and able to afford [an X6 M]?" Ederer told
Car Advice.
Car Advice seems to feel the same way, claiming the X3-based X4 will share its powertrains with its donor platform, and will eventually spawn an M variant, albeit a few years down the line.
BMW X4 M probably not in the cards originally appeared on Autoblog on Thu, 26 Sep 2013 18:32:00 EST. Please see our terms for use of feeds.
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