What's in a Name? Nanjing removes name from MG division

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Filed under: China, Roewe, UK

Is a British automaker still British if it's foreign owned? This is an increasingly relevant question, as England's biggest car brands have been gobbled up by foreign concerns. Jaguar and Land Rover are owned by India's Tata, Aston Martin by a group of Kuwaiti investors, Bentley is part of the Volkswagen Group, Rolls-Royce under the BMW umbrella, and Lotus is owned by Malaysian state automaker Proton. This leaves the LTI taxi cab company as the largest independent, self-owned British automaker. Even MG was sold, together with Rover, to China's Nanjing Automobile Corporation nearly four years ago. But a recent change in nomenclature apparently seeks to minimize that impression.

MG has been operated over the past several years as NAC MG UK Ltd, including on its masthead the name of its parent company. Nanjing has decided to change that, however, renaming its British subsidiary as MG Motor UK Ltd. Will that change the notion that Britain's favorite roadster company is owned by the Chinese? Not one bit, but who knows, maybe some will be fooled.

[Source: Autocar]

What's in a Name? Nanjing removes name from MG division originally appeared on Autoblog on Tue, 20 Jan 2009 19:39:00 EST. Please see our terms for use of feeds.

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