2014 BMW M235i

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Filed under: Coupe, Performance, BMW, First Drives, Luxury

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"



You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.



That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.



The 2 Series is like an offering to them, akin to the philosophy of the 1 Series M in that it's all about restoring to the lineup a model that has light, fun, rear-wheel-drive handling as its core principle. This is the car that a hostage negotiator drives into that Tuesday-night meeting to tell those hairy dudes, "Here you go, we gave you what you wanted. So put the torches out, we have electricity now. And step away from the forums, please."



Of course it isn't everything they wanted. But it's pretty close, and it's rather good.

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2014 BMW M235i originally appeared on Autoblog on Tue, 21 Jan 2014 11:57:00 EST. Please see our terms for use of feeds.

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