Filed under: Car Buying, Etc., Audi, BMW, Chrysler, Ford, GM, Honda, Land Rover, Lexus, Mini, Porsche, Subaru, Toyota
Key to the survival of any business are repeat customers, and automobiles are no different. The data miners at R.L. Polk & Company have announced the winners of their 2009 Automotive Loyalty Award after wading into facts and figures tracking customer loyalty to automotive nameplates. This is the 14th year Polk has presented the awards, and three new categories noting loyalty among specific ethnic groups were added this year.
Overall Loyalty to Manufacturer went to
Toyota, unseating
General Motors from its nine-year run. Toyota cleaned up two more categories - Mid/Full-Size Car for the
Toyota Prius and Mid/Full-Size SUV for the
Lexus RX - and also secured one of the new ethnic category awards, taking home the honors for Asian-American brand loyalty.
Honda took awards for Overall Loyalty to Make as well as picking up the new African-American and Hispanic loyalty awards. Most Improved Loyalty went to
Audi for its 4.9 percent bump in customer retention.
Ford's F-Series pickup and
Mustang ponycar won their respective categories, while the
Subaru Forester,
Range Rover, and
Chrysler Town & Country repeated wins in their segments. The
BMW 3 Series,
Mini Cooper, and
Porsche 911 also took home hardware. More details are given in the
press release posted after the jump.
[Source: R.L. Polk & Co.]
Continue reading Polk announces 2009 Loyalty Award winners, Toyota bumps GM
Polk announces 2009 Loyalty Award winners, Toyota bumps GM originally appeared on Autoblog on Sun, 17 Jan 2010 12:21:00 EST. Please see our terms for use of feeds.
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