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Filed under: Aftermarket, SEMA Show, Government/Legal, Marketing/Advertising, BMW, Chevrolet, Dodge, Ferrari, Specialty, Fiat

Don't let the glare from all that chrome blind you or distract from a buttoned-downed reality: the SEMA show is big business.

The SEMA show in Las Vegas is where automakers and tuners roll out some of their gaudiest wares. It's a feast for the senses - especially if you like huge wheels, crazy paint jobs and over-the-top performance. But don't let the glare from all that chrome blind you or distract from a buttoned-downed reality: the SEMA show is big business.



Last year it attracted more than 60,000 buyers from around the world, and nearly 2,000 products were introduced in one of the show's spotlight sections, called the new product showcase. It's ground zero for the $30-billion automotive aftermarket in North America, which has been steadily growing the last five years.



Naturally, car companies want a piece of that.

Continue reading Weekly Recap: The big business of the SEMA show

Weekly Recap: The big business of the SEMA show originally appeared on Autoblog on Sat, 01 Nov 2014 11:01:00 EST. Please see our terms for use of feeds.

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