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Ford,
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Rolls-Royce,
Volkswagen,
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The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to
General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire.
Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As
The Detroit News discovered, both
Rolls-Royce and
Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing.
Head over and take a look.
Car companies used to cook up sales with recipe books originally appeared on
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