Filed under: Car Buying, Etc., Marketing/Advertising, BMW, MINI
Mini Motor-Tober ad - Click above for high-res image gallery
They call it Motor-Tober, and it's as made up as the R56 Mini's claims to the lineage of the original car. What's not fake are the deals you'll find on 2009 inventory. Before the snow flies, there's still time to enjoy the Mini's famed cheeky personality on foliage tours, and U.S. dealers would love to move out some stock to help fill the coffers going into the typically difficult holiday season.
Just as the car itself isn't the normal automotive fare, Motor-Tober isn't the run of the mill SUNDAY! SUNDAY! SUNDAY! sell-down. Dealers will be hosting test drive events so customers can try out the different flavors on offer, from convertible to Clubman. Takeaways like pumpkin carving stencils and temporary tattoos will be given out as reminders of the jack-o-lantern-faced vehicle.
To promote it all, there's a typically-Mini-clever marketing campaign. Tag lines such as "Save a pumpkin. Carve the road." Another spread shows one of the cars in the traditional sheet-based ghost costume. While the Openometer might not spin its needle much through the winter, if you head to your MINI store soon, there's still some days left before Thanksgiving to enjoy dry roads. High-res gallery below, press release posted after the jump.
[Source: Mini]
Continue reading Mini getting into the Halloween spirit for Motor-Tober
Mini getting into the Halloween spirit for Motor-Tober originally appeared on Autoblog on Wed, 07 Oct 2009 16:58:00 EST. Please see our terms for use of feeds.
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