Filed under: Videos, Audi, BMW, Lexus, Mercedes-Benz
Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.
After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.
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Continue reading Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus
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