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Filed under: Car Buying, Hyundai, Earnings/Financials



Hyundai is making a grab for more customer loyalty than it already enjoys with its newly launched Assurance Trade-in Value Guarantee, which, as its name suggests, guarantees future trade-in values on new car purchases. The move falls under Hyundai's wide-spanning Assurance marketing scheme, and will give buyers a solid number to determine what their car will be worth two to four years down the line.

The new initiative will be go into effect starting in May, and affects all Hyundai models. The actual value of Hyundai's models will be determined by the Automotive Lease Guide forecast of future value. Hyundai is quick to point out that the residual value for its models is now among the highest in the industry and it's saying that this new program offers one of the major benefits of a lease program, but with all the benefits of actual vehicle ownership.

To qualify, the vehicle must be purchased at an authorized Hyundai dealership and then traded in within 24 to 48 months on a new Hyundai vehicle. See all the details in the official press release after the break.

[Source: Hyundai | Image: Jung Yeon-Je/AFP/Getty]Continue reading Hyundai launches Assurance Trade-in Value Guarantee

Hyundai launches Assurance Trade-in Value Guarantee originally appeared on Autoblog on Wed, 20 Apr 2011 16:28:00 EST. Please see our terms for use of feeds.



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