Filed under: Government/Legal, BMW, Mercedes-Benz, Volkswagen, UAW/Unions
Regardless of their displeasure with the cost, size and quality of Cobo Hall in Detroit, executives from BMW, Mercedes-Benz and Volkswagen have committed to at least one more round of exhibits at the annual
North American International Auto Show held at the venue each January. The German automakers occupy serious square footage at the show, and the exhibits generate much needed jobs and revenue, so the news was obviously welcomed by show officials.
As automakers scale back and
exit auto shows due to the economy, or rethink marketing strategies as new markets in India, Russia, and Brazil open up, the big traditional auto shows (such as those in Detroit and
Tokyo) are feeling the pressure. The latest news is that
Tokyo's show is now on the verge of cancellation with the departure of Detroit's three automakers. While the Germans returning for NAIAS 2010 is welcomed news, the underlying message is that local officials (and the
Detroit city council) are going to have to work even harder to save the show for 2011.
[Source:
Freep.com]
German brands will attend Detroit Auto Show for at least one more year originally appeared on Autoblog on Mon, 02 Mar 2009 19:29:00 EST. Please see our terms for use of feeds.
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