Filed under: Chicago Auto Show, Trends, Marketing/Advertising, GM, Earnings/Financials
Click above for high-res gallery of the Transformers cars from GM
When you're forced into a life-and-death situation like General Motors, a lot of tough calls have to be made - yet some are more obvious than others. In this case, The General has made it clear that it plans to slash its North American marketing spending - by some $800 million dollars.
That's an extra $200M on top of the $600M that already GM vowed it would cut by 2010 in a disclosure it made back in December. And it isn't just things like
SuperBowl commercials, and print ads - vehicle incentives will also be impacted, something that will doubtlessly affect the already tough sledding that dealers are experiencing.
Another example:
Transformers 2: Revenge of the Fallen. Despite early efforts to tie Chevrolet to the Shia LaBeouf/Megan Fox Paramount sequel with efforts like the
Corvette Centennial Concept and "
Jolt" Volt unveiling at the
Chicago Auto Show, trade publication
Advertising Age is reporting that GM will not spend much money to co-promote the movie.
For the initial 2007 Transformers movie, GM is said to have spent "tens of millions" of dollars in advertising-related initiatives, but not only can the financially-strapped automaker not afford to do so, it realizes it may also not be a good idea in light of the taxpayer bailout. AdAge is quoting one insider as saying:
"You're not going to see any TV media that I know of. Even though you can make a case for it from a marketing standpoint, it's the kind of thing that might get you roundly criticized in light of today's climate. It's viewed as too risky, sort of like Citibank's deal with the Mets. GM can't afford to do that.
The message is clear: Bumblebee, Sideswipe, Jolt and Mudflap... you're on your own.
[Sources:
Automotive News;
Advertising Age]
Snip-Snip: GM slashing $800M from marketing budget (yes, even Transformers) originally appeared on Autoblog on Fri, 27 Feb 2009 14:59:00 EST. Please see our terms for use of feeds.
Permalink |
Email this |
Comments
أكثر...