Filed under: Coupe, Marketing/Advertising, Technology, BMW, Canada, Luxury
Imagine this: You're in a public restroom, tidying up in front of the mirror, and you notice a message (written in red lipstick, of course) that says, "I'll make your heart pound," or, "My body is absolutely stunning." You'd want to learn more, right?
BMW of Canada is hoping that men between the ages of 25 and 45 will agree, as the automaker will be launching a new ad campaign for the
3 Series Coupe using AddMirror technology that will display these risqué messages in public restroom mirrors across the country.
So, how does it work? As a patron approaches the mirror, motion detectors sense the person's movement and displays a sequence of messages urging readers to send text messages for photos of the subject leaving the flirtatious notes. When BMW receives the text, a link is sent back, leading readers to a landing page with downloadable beauty shots of the 3 Series Coupe, under the headline, "We were made for each other."
Ooh la la!
The marketing campaign runs until May 16th in different venues throughout Toronto, Vancouver and Montreal. For the full listing, BMW's press release is available after the jump, as is a video that shows the AddMirror technology at work.
[Source: BMW]
Continue reading Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]
Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video] originally appeared on Autoblog on Thu, 13 May 2010 08:59:00 EST. Please see our terms for use of feeds.
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