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Filed under: Hirings/Firings/Layoffs, Ford, Volkswagen, Fiat
Ex-Volkswagen and Ford executive Laura Soave has gone from creating the events that help sell cars to being the one in charge of selling them. Yes, Fiat has named Soave, the woman who helped put together the 50th Anniversary Barbie New Beetle in charge of reintroducing the Fiat brand to the United States after retreating from North America's shores more than 25 years ago. Of course, Soave, 37, has also done more substantive things, including being VW's head of advertising and communications for the company's large(ish) passenger cars and SUVs. At Ford, Soave held down various positions, including "Brand DNA Manager."

Soaves' official title as Head of the Fiat Brand for North America not only installs her at the top of the pyramid, it puts her name on the profit-and-loss bottom line and has her answering directly to Sergio Marchionne. You can read Fiat's press release after the jump.

[Source: Chrysler]Continue reading Ex-VW exec named head of Fiat North America
Ex-VW exec named head of Fiat North America originally appeared on Autoblog on Thu, 11 Mar 2010 08:01:00 EST. Please see our terms for use of feeds.


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