Filed under: Government/Legal, Safety, Videos, UK
Over the years, we've seen plenty of public safety announcements that tackle the issue of buckling up behind the wheel. Most rely on fear to convey their message - be it fear of a police citation ("Click it or ticket") or the menace of graphic violence, dismemberment and death.
This slow-motion spot from the Sussex Safer Roads Partnership, however, takes a different tack without sacrificing its effectiveness or drama, all while adding an unexpected element of artistry and grace to go along with the obligatory heartstring-tugging. (And before you ask, yes, it most certainly reminds us of a
). Check it out
after the jump and see if you don't agree. Hat tip to Duy!
[Source:
Sussex Safer Roads Partnership via
]
Continue reading Video: The most beautiful seatbelt advocacy commercial ever?
Video: The most beautiful seatbelt advocacy commercial ever? originally appeared on Autoblog on Fri, 05 Feb 2010 14:58:00 EST. Please see our terms for use of feeds.
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