NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL]
 

<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/chrysler/" rel="tag">Chrysler, LLC.</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">FIAT</a></p><a href="http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/"><img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/new-chrysler-logo-580op.jpg" /></a><br /><br />With the Chrysler-Fiat merger underway, most of the media and a few of us around the Autoblog virtual water-cooler have been trying to figure out what - if any - changes will be made to Chrysler's name once the union's complete. It could simply be a hyphenated combination of the two automakers, ala Daimler-Chrysler, or it could take on something totally new. However, the chances of Chrysler flushing an iconic name that's been around since 1925 are slim -- about as probable as Fiat CEO Sergio Marchionne's current and abnormal name for the alliance: "NewCo."<br /><br />So, we leave it to you. What should the union between Chrysler and Fiat be called? We've thrown a few of our own into the poll after the jump, but if you think we should add one of your suggestions, drop it in the comments and if it's well-received we'll add it to the voting.<p><a href="http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/" rel="bookmark">Continue reading <em>NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL]</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/">NewCo? Will the Chrysler name remain after the Fiat alliance? [w/POLL]</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Fri, 01 May 2009 14:59:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1534194/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/05/01/newco-will-the-chrysler-name-remain-after-the-fiat-alliance-w/#comments" title="View reader comments on this entry">Comments</a>

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