Stay a Hero, Stay Safe campaign for motorcycle safety hits a familiar note
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/motorcycles/" rel="tag">Motorcycle</a></p><a href="/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/#continued"><img alt="sussex safer roads motorcycle safety" src="http://www.blogcdn.com/www.autoblog.com/media/2011/05/motorcycle-safety-ad.jpg" style="border-width: 0px; border-style: solid; margin: 4px 0px;" /></a><br />
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Stay A Hero, Stay Safe ad - Click above to watch the video <a href="/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/#continued">after the jump</a></div>
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Remember the <a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/">Embrace Life seatbelt advocacy ad</a>? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle, and when he braced for impact (in his living room), his wife and daughter rushed to form a seatbelt. The safety ad went viral almost immediately, with over 13.7 million YouTube views to date, while at the same time really driving home the fact that safety belts saves lives. A truly beautiful effort.<br />
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The Sussex team is looking to strike gold once again with a new spot, this time taking aim at motorcyclists in a new commercial about motorcycle safety. The ad, titled "Stay a Hero, Stay Safe," doesn't have quite the same impact as the Embrace Live commercial, but it's still worth watching. <a href="/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/#continued">Hit the jump</a> to see for yourself.<p><a href="http://www.autoblog.com/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/" rel="bookmark">Continue reading <em>Stay a Hero, Stay Safe campaign for motorcycle safety hits a familiar note</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/">Stay a Hero, Stay Safe campaign for motorcycle safety hits a familiar note</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Fri, 27 May 2011 18:29:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19951449/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/05/27/stay-a-hero-stay-safe-campaign-for-motorcycle-safety-hits-a-fam/#comments" title="View reader comments on this entry">Comments</a>

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