Geneva 2011: Fiat 500 by Gucci will match your fake purse
 

<p>Filed under: <a href="http://www.autoblog.com/category/geneva-motor-show/" rel="tag">Geneva Motor Show</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a></p><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3934594"><img alt="Fiat 500 by Gucci" src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-relive3-opt.jpg" style="border-width: 0px; border-style: solid; margin: 4px 0px;" /></a>
<div style="text-align: center; font-weight: bold; font-size: 10px; font-style: italic;">
Fiat 500 by Gucci - Click above for high-res image gallery</div>
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A company like <a href="http://www.autoblog.com/make/fiat">Fiat</a> has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world's largest automaker, then extract billions after pulling out? Done. Take over one of the Detroit Three and <a href="http://www.autoblog.com/2011/02/07/report-marchionne-apologizes-for-refering-to-govt-bailout-as/">complain about the terms of a government bailout</a>? Done. Making the <a href="http://www.autoblog.com/model/500">500</a> even more fashionable and quintessentially Italian may have seemed undoable, but as with those challenges before, it has risen to the occasion.<br />
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The latest version of its designer hatchback has been tweaked by <a href="http://www.autoblog.com/2011/02/23/fiat-500-by-gucci-celebrates-italian-style/">Gucci</a> and features all of its hallmarks, from the red and green stripes to the logos on the seats and wheel hubs. The Fiat chairman's stylish kid brother, Lapo Elkann, saw the project through to completion, displaying it in a dedicated boutique section of the automaker's show stand. And while it may not be as exciting as <a href="http://www.autoblog.com/2011/03/01/fiat-500-coupe-zagato-geneva-2011/">Zagato's coupe</a> version, for those who (like the model standing next to the car) prefer to match their car to their purse, it very well may be the best thing since artisanal sliced bread.<br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/">Fiat 500 by Gucci: Geneva 2011</a></strong></p><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3930732"><img src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-live03_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3934594"><img src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-relive3_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3934590"><img src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-relive4_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3934591"><img src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-relive1_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/fiat-500-by-gucci-geneva-2011/#3934589"><img src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/500gucci-relive2_thumbnail.jpg" alt="" title="" /></a></div><br />
<em><strong><small>Live photos copyright (C)2011 Noah Joseph / AOL</small></strong></em><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/03/02/geneva-2011-fiat-500-by-gucci-will-match-your-fake-purse/">Geneva 2011: Fiat 500 by Gucci will match your fake purse</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 02 Mar 2011 18:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/03/02/geneva-2011-fiat-500-by-gucci-will-match-your-fake-purse/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19863535/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/03/02/geneva-2011-fiat-500-by-gucci-will-match-your-fake-purse/#comments" title="View reader comments on this entry">Comments</a>

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