Report: Toyota image gets big boost after NASA findings revealed
 

<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20110214/OEM01/302149949/1143"><img alt="Toyota Logo" class="right border" src="http://www.blogcdn.com/www.autoblog.com/media/2011/02/toyota-1297779273.jpg" style="border-style: solid; border-width: 0px; margin: 4px; float: right;" /></a>It doesn't take much to change the opinion of the masses, apparently. <em>Automotive News</em> is reporting that it only took a mere two days for <a href="http://www.autoblog.com/make/toyota">Toyota</a> to see a rebound in its reputation after <a href="http://www.autoblog.com/tag/nasa">NASA</a> engineers cleared the company of any electronic flaws in its vehicle software. As you may recall, the Department of Transportation called in some of the brightest minds from the country's space program to have a look at the issues surrounding the rash of unintended acceleration claims involving Toyota vehicles. Those engineers couldn't find anything that would point to an electronic issue as the culprit.<br />
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What did they find? As it turns out, the NASA investigation pointed to the same culprits as both Toyota and the Department of Transportation. Instances of <a href="http://www.autoblog.com/tag/unintended acceleration">unintended acceleration</a> were caused by sticky pedals, floor mat interference, or good old-fashioned <a href="http://www.autoblog.com/tag/pedal misapplication">pedal misapplication</a>.<br />
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<em>Automotive News</em> reports that according to YouGov/Brandindex, a company that tracks customer perception of popular brands, Toyota saw a sizeable boost in its reputation in the days following the announcement.<br />
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Toyota, meanwhile, says that the company doesn't view the findings as a victory. Instead, the news is simply validation of what the automaker believed to be true all along.<br />
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[Source: <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20110214/OEM01/302149949/1143">Automotive News</a> - sub. req.]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/02/15/report-toyota-image-gets-big-boost-after-nasa-findings-revealed/">Report: Toyota image gets big boost after NASA findings revealed</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 15 Feb 2011 10:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/02/15/report-toyota-image-gets-big-boost-after-nasa-findings-revealed/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19844534/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/02/15/report-toyota-image-gets-big-boost-after-nasa-findings-revealed/#comments" title="View reader comments on this entry">Comments</a>

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