Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology"
 

<p>Filed under: <a href="http://www.autoblog.com/category/chicago-auto-show/" rel="tag">Chicago Auto Show</a>, <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img border="1" hspace="4" src="http://www.blogcdn.com/www.autoblog.com/media/2011/02/markfieldschicagokeynote. jpg" vspace="4" />
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2011 Ford Explorer - Click above for high-res image gallery</div>
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Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service, gave the keynote speech at the <a href="http://www.autoblog.com/category/chicago-auto-show/">Chicago Auto Show</a> this morning, and the only way it could have been more on-topic is if he had given his speech via Facebook chat.<br />
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Before Farley announced the new "What Would You Go Do?" campaign for the <a href="http://www.autoblog.com/model/explorer">2011 Ford Explorer</a>, he laid out how the <a href="http://www.facebook.com/FordExplorer?v=app_111200 058928489">Explorer's Facebook</a> launch set a new tone for how <a href="http://www.autoblog.com/make/ford/">Ford</a> has conversations with its customers, and even set a new tone for the company itself. <a href="http://www.autoblog.com/2011/02/09/chicago-2011-fords-farley-talks-genius-bars-and-the-push-to-d/#continued">Follow the jump</a> for more and Ford's press release on the Explorer competition.<br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/">2011 Ford Explorer: First Drive</a></strong></p><a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/#3670706"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/01-2011-ford-explorer-fd_thumbnail.jpg" alt="2011 Ford Explorer" title="2011 Ford Explorer" /></a><a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/#3670707"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/02-2011-ford-explorer-fd_thumbnail.jpg" alt="2011 Ford Explorer" title="2011 Ford Explorer" /></a><a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/#3670708"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/03-2011-ford-explorer-fd_thumbnail.jpg" alt="2011 Ford Explorer" title="2011 Ford Explorer" /></a><a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/#3670709"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/04-2011-ford-explorer-fd_thumbnail.jpg" alt="2011 Ford Explorer" title="2011 Ford Explorer" /></a><a href="http://www.autoblog.com/photos/2011-ford-explorer-first-drive/#3670710"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/05-2011-ford-explorer-fd_thumbnail.jpg" alt="2011 Ford Explorer" title="2011 Ford Explorer" /></a></div><br />
<em><strong><small>Phot os copyright (C)2011 <a href="http://www.drewphillipsphotograp hy.com">Drew Phillips</a> / AOL</small></strong></em><br />
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[Source: Ford]<p><a href="http://www.autoblog.com/2011/02/09/chicago-2011-fords-farley-talks-genius-bars-and-the-push-to-d/" rel="bookmark">Continue reading <em>Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology"</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/02/09/chicago-2011-fords-farley-talks-genius-bars-and-the-push-to-d/">Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology"</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 09 Feb 2011 18:57:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/02/09/chicago-2011-fords-farley-talks-genius-bars-and-the-push-to-d/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19835814/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/02/09/chicago-2011-fords-farley-talks-genius-bars-and-the-push-to-d/#comments" title="View reader comments on this entry">Comments</a>

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