Toyota, BP top list of biggest blunders in 2010
 

<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/recalls-tsbs/" rel="tag">Recalls</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/#continued"><img vspace="4" hspace="0" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/03/gyi0059502379opt.jpg" alt="Toyota shadow logo with parked Camry" /></a><br />
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Don't look now, but we're firmly entrenched in the final week of 2010. Which means, besides figuring out a way to return a few gifts, it's time to take a look back at the year that was. Here's one to get us started: What companies made the biggest blunders of 2010?<br />
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In retrospect, number one seems almost comically easy. Clearly, British Petroleum and its merry band of PR professionals and executives deserve their very well-earned place at the top of the list of blundering companies of 2010. No arguments there. But it's number two on the list, which just so happens to be <a href="http://autoblog.com/make/toyota">Toyota</a>, the world's largest automaker, that we remember <a href="http://www.autoblog.com/tag/toyota%20recall">most vividly</a>.<br />
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Recalls and safety probes are a natural part of building automobiles, but as Tim Calkins, clinical professor of marketing at Northwestern University <a href="http://www.msnbc.msn.com/id/37220291/ns/business-oil_and_energy/">told MSNBC</a>, "If you look at what they did it was clear that they didn't really understand the magnitude of the issue and the potential PR risk." Truer words have never been spoken. <a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/#continued">Click on past the break</a> for the rest of 2010's biggest corporate blunderers.<br />
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[Source: Fineman PR | Image: Justin Sullivan/Getty]<p><a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/" rel="bookmark">Continue reading <em>Toyota, BP top list of biggest blunders in 2010</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/">Toyota, BP top list of biggest blunders in 2010</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 28 Dec 2010 13:58:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19779138/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/12/28/toyota-bp-top-list-of-biggest-blunders-in-2010/#comments" title="View reader comments on this entry">Comments</a>

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