Report: Tata Nano sales plunge to just 589 units in November
 

<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/economy/" rel="tag">Budget</a>, <a href="http://www.autoblog.com/category/india/" rel="tag">India</a>, <a href="http://www.autoblog.com/category/tata/" rel="tag">Tata</a></p><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img vspace="4" hspace="0" alt="2011 Tata Nano CX" src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/lead1tatanano2011qs-1279869138.jpg" /></a>
<div style="text-align: center;"><em><strong><sma ll>2011 Tata Nano CX - Click above for high-res image gallery</small></strong></em></div>
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The <a href="http://www.autoblog.com/tag/tata/">Tata Nano</a> was such a hot commodity when it entered the Indian market that Tata Motors felt compelled to hold a lottery to determine the first 100,000 customers. A reported 70,000 copies of the $2,500+ econobox have been sold to date, but November apparently didn't budge that number much.<br />
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<em>Bloomberg</em> reports that only 589 Nano models were sold in November; a minuscule total for a mass-market car. Tata CEO Carl-Peter Forster reportedly blames a lack of financing options as the reason customers aren't buying. Forster claims that the Nano is popular with customers who currently use a bike or motorcycle for transportation, and the feeling is that banks fear that extending a loan to a lower income buyer could bring increased risk of default. <br />
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But while bank loans are one problem, another issue could stem from the fact that the Nano has been in the news for <a href="http://www.autoblog.com/2010/11/12/nano-fires-prompt-tata-to-offer-free-safety-upgrade-insists-it/">catching fire</a>. That's definitely not a desirable feature, and we're thinking that customers who plunk down their life savings for their first vehicle don't want their low-cost car to turn into a pricey car-b-que. The 'no loans' theory sounds even less likely after hearing that overall Tata sales in November were 54,622, up one percent year-over-year. And the icing on the cake? Tata has also raised the price of the Nano twice over the past few months; $198 in October and four percent back in July. That's about $300 more than the car sold for at launch. <br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin">2011 Tata Nano CX: Quick Spin</a></strong></p><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/01tatanano2011qs_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/02tatanano2011qs_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/03tatanano2011qs_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/04tatanano2011qs_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-tata-nano-cx-quick-spin/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/05tatanano2011qs_thumbnai l.jpg" alt="" title="" /></a></div><br />
<strong><em><font size="1">Photos copyright (C)2010 Rex Roy / AOL</font></em></strong> <br />
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[Source: <a href="http://www.bloomberg.com/news/2010-12-01/tata-motors-nano-model-sales-plunge-85-as-customers-lack-acces-to-loans.html">Bloomberg</a>]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/12/02/report-tata-nano-sales-plunge-to-just-589-units-in-november/">Report: Tata Nano sales plunge to just 589 units in November</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Thu, 02 Dec 2010 11:28:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.bloomberg.com/news/2010-12-01/tata-motors-nano-model-sales-plunge-85-as-customers-lack-acces-to-loans.html>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/12/02/report-tata-nano-sales-plunge-to-just-589-units-in-november/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19740906/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/12/02/report-tata-nano-sales-plunge-to-just-589-units-in-november/#comments" title="View reader comments on this entry">Comments</a>

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